OUR STORY / KUMAbets42°
BORN IN HOKKAIDO.
MADE FOR NEW ADVENTURES.
01 — WHERE WE BEGIN
More freedom. More curiosity.
More ways to enjoy winter.
People come to Hokkaido from around the world in search of powder snow. For some, it’s their very first encounter with snow. We want to give them another way to discover the joy of winter.
That idea inspired us to create KUMAbets42°, a brand dedicated to LAND SKI.
02 — A DIFFERENT PERSPECTIVE
GET LOW.
FEEL MORE.
Short skis on your hands, feet and knees. A low stance, skimming across the snow. This distinctive movement is why LAND SKI is also known as NINJA SKI. It’s a whole-body way to experience the slopes, right down close to the snow.
Change your perspective, and even a familiar slope can feel like somewhere new. That’s the sense of discovery we want to share from Hokkaido.
Watch the ride03 — THE NEXT CHAPTER
Let’s create more ways
to enjoy the snow.
Whether you’re curious about LAND SKI, run a resort or own a shop, your ideas could help bring a new snow experience to more people.
Ask us about products, trying LAND SKI, retail opportunities or working together. We’d be happy to hear what you have in mind.
Get in touch